Marketing

I remember when receiving goods in the post was either a sign you were poor or a bit nerdy. The former is shown in the sitcom the Royale Family, Denise and mate Cheryl look through the catalogue endlessly, buying leathers and paying for them for months etc. Alternatively you had someone such as a Times reader getting some fancy tea leaves in a wooden box from a special offer on page 5.

Suddenly though it is simply the best thing ever and not nerdy or common because instead of reading a catalogue with the products in or a newspaper special offer, you order on-line!!

Get over it, your order still arrives through your front door, it does not materialise in your living room.

I hear a similar makeover is coming to coach travel too. Seen for years as transport for the poor dregs of society, it is trying to re-market as a cheap, comfortable and green friendly option for the high flying and pleasing to look at. No matter that it has been all those things for years (I am very pleasing to look at), it has to be sold as a lifestyle, so that people don't think they are being judged poorly by their moronic peers.